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The photographic art you choose to place on your wall is ultimately
the result of the vision of the photographer. This vision, coupled with
what you wear to your session, the environment, the lighting, even the
mood the subjects are in at the time of photographing creates the work
that you will want to proudly display on your walls forevermore.
Your first step in the process is more about determining who you
are, who your family is and then seeking a photographer that reflects
your style. For instance let’s say your family is extremely outdoorsy
and loves playing on the beach. You start determining what style you
like, browse through photography website portfolios and determine if
any of the styles exhibited there would be a good fit with your life
and family style. You have already determined that you should probably
seek out a beach type photographer (that is if you live near a beach)
and then begin narrowing the field down a bit.
Finally after a bit of internet research, you have narrowed it down
to two photographers who do what seems like solid work, the sort of
outdoor beach look you desire. It is now time to ask yourself: Do you
like photographer A’s style over photographer B’s style? Is it because
the people in the images of A’s style are having a great time and it
seems very caught up in the moment vs. B photographer more posed,
looking in the camera images? If this is a case, you probably like lifestylephotography or perhaps even take it a step further and define your desired style as a photojournalistic
photography style. The photographer you probably should choose is
photographer A because their style is very similar to the style you
desire.
What custom photography ultimately is all about is choice and
experience (as in THE experience). Custom photography is about finding
someone who will photograph your family, give you devoted 1:1 attention
without worry of the next ‘in line’ or the feeling of a crowded
portrait studio. A custom photographer will typically show you a fairly
extensive gallery culled to only show the good images that meet the
photographers’ creative sensibilities. Often the images are fully
edited images-color corrected with blemishes and undereye circles
removed. Custom photographers are also known as boutique studios,
offering a range of products and unparalleled service. Think Lexus vs.
Hyundai, think Nordstrom vs. WalMart.
Custom photography should have you, the client and your experience in mind.